Emma Coates Leaves England Under-23s Post to Assume Command at National Women's Soccer League's Bay FC
In a significant career move, Emma Coates has left her position leading the England Women’s Under-23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who led the California club during its inaugural two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“It has been a privilege to serve my time with the FA,” remarked Coates. “It has helped shape me both professionally and personally. Now, I feel ready and excited to test my abilities in a new environment.”
Proven Developer
During her tenure in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the NWSL is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
The club's chief executive, a one-time Football Association technical lead, praised Coates's qualifications: “She is both an outstanding tactician, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”
“She is an outstanding leader of squads and building ethos and has the football vision we were searching for,” added Cossington.
Club Context
The club experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before slipping to a near-bottom placement in 2025.
The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and extend our best wishes with their new challenge. They have played a key role in fortifying the pipeline between the WU23s and the senior squad.”
“Their work has directly shaped the development of many promising talents who have gone on to become senior Lionesses,” he added.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates presided over the rise of a number of players to the England senior side, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for their replacements is now underway, to continue the growth of the WU23 program in the seasons ahead.
